Nike Air Max90 +
Max-o-matic
video | Nike and Foot Locker paired four footballers, with four artists in four different cities across Europe. The artists took the athlete’s off-pitch personality, style and enthusiasm and turned it into a unique ‘Nike Air Max 90’ portrait. F.C. Barcelona midfielder Sergio Busquets collaborated with Barcelona artist Max-o-matic to share his passion for sports, his hometown, his family – and of course, Nike Air Max 90.
This video shows the process of creating the artwork and presenting it to S. Busquets. It was shot by the amazing London based film production company Archer Mark. |
